Samir Rashed-Fernandes
Senior Product Designer @Duffel
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WORK HISTORY
Senior Product Designer @Duffel
Duffel is a YC-backed B2B travel startup powering products for companies like Ramp, Rippling and Bilt.As the sole product designer, I own the end-to-end design function - setting processes, building the design system, defining direction across multiple products, and working across product, engineering, and leadership to establish design as a strategic practice.I\'ve shaped Duffel\'s evolution from a booking platform into a full travel operations platform - redesigning the consumer booking experience, designing the agent workspace and support tooling, and leading the vision for an AI-powered travel support assistant the team is building toward today.
EDUCATION
Leeds College of Music
Foundation Degree, Music Production
Leeds Beckett University
Bachelor's Degree, Music Production
SKILLS
ABOUT SAMIR RASHED-FERNANDES
Product Designer with over 14 years of experience across B2B and B2C, from YC startups to FTSE 100 companies.I specialise in taking ambiguous, complex problems and shaping the right product experience from the ground up, including the research, strategy and processes needed to deliver it.I\'ve been the founding or sole designer at multiple companies, working directly with founders and the C-suite to establish design as a function, not just a service.
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