Samir Momin

About Samir Momin

Accomplished marketing professional with over a decade of experience, currently serving…

Experience

1. Marketing Manager

   Provilac Milk

   Apr 2024 — Present · Mumbai, IN

   Developed and implemented comprehensive BTL and GT marketing strategies aligned with Provilac\'s - Derived brand awareness and generated new business opportunities through offline marketing initiatives, focusing on shops, societies, Malls, and corporates- Developed and distributed promotional materials, including brochures, flyers, and banners- Managed ATL activities, including media planning, buying, and campaign execution across TV, print, digital, and radio channels- Conceptualized and executed General Trade, impactful BTL campaigns, including in-store promotions, sampling initiatives, events, and social media engagement strategies- Collaborated with internal teams (Sales, Operations, Design) to ensure seamless campaign execution and brand consistency- Monitored campaign performance, analyzed data, and generated reports to measure ROI and optimize marketing effectiveness- Managed the full scope of retail marketing services, including visual merchandising, activations, sampling, event management, and retail audits, such as mystery and inventory audits- Stayed abreast of industry trends and competitor activity, identifying new opportunities to reach and engage our target audience- Contributed to the development and execution of new product launches- Managed marketing budgets and ensured efficient resource allocation- Oversee brand representation and manage sell-out data for sales optimization- Lead and guide a team to achieve sales targets- Monitored inventory and ensured optimal stock availability- Conducted market research, fostered customer relationships, and maintained merchandising standards.

Education

• Burhani College

  Bachelor's degree, Mass Communication/Media Studies

  2007 — 2010