Samir Medav

About Samir Medav

Passionate about combining analytical rigor with creative problem-solving, I thrive in environments that require strategic thinking, continuous learning, and collaboration. I am always looking for opportunities to leverage data and insights to help businesses succeed in an increasingly digital world.With over a decade of experience in digital marketing, media operations, and analytics, I have honed my expertise in driving data-driven strategies and optimizing performance across multiple channels. My career journey has allowed me to work in diverse roles, from hands-on execution to leading teams and shaping the strategic direction of analytics and media operations.In my current role as Director of Analytics & Reporting, I lead cross-functional teams to deliver in-depth performance analysis, optimize media strategies, and influence key business decisions.

Experience

1. Vice President of Analytics

   IPG Mediabrands

   Jul 2025 — Present · Pune, IN

Education

• Gujarat Technological University

  Bachelor of Engineering (B.E.), Electronics and Telecommunication

  2009 — 2013

Skills

• Google Adwords
• Google Tag Manager
• Display Advertising
• Content Marketing
• Google Webmaster Tools
• Mobile Advertising
• Demand Side Platform
• Doubleclick for Publishers (Dfp)
• Rtb
• Mobile Marketing
• Search Engine Optimization (SEO)
• Web Development
• SEO
• Smo
• Digital Marketing
• Mobile Analytics
• Optimization
• Ad Serving
• E-Commerce
• Ad Networks
• Social Media Marketing
• Microsoft Excel
• Keyword Research
• Social Media Optimization (Smo)
• Campaign Management
• Email Marketing
• Dcm
• Google Analytics
• Landing Page Optimization
• Analytics
• Online Marketing
• Advertising Operations
• Vocabulary Development
• Link Building