Samir A.
Business Strategy & Live Performance Director @Ubisoft Montréal
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WORK HISTORY
Business Strategy & Live Performance Director @Ubisoft Montréal
Montréal, CA
EDUCATION
Avans University of Applied Sciences
College exchange, Entrepreneurship Program
ISC Paris
Master, E-Business
CY Cergy Paris Université
Two-year University degree, Foreign Languages English/Japanese
ABOUT SAMIR A.
Leading business strategy for the Assassin’s Creed franchise while remaining deeply embedded in development.I work side-by-side with our production and design teams to shape game vision, guide feature development, optimize monetization systems and support decision-making throughout the production lifecycle.My prior roles in digital distribution, first-party management and BI reinforce my ability to connect game creation, player engagement and long-term franchise growth.Expertise: Product strategy, P&L management, monetization design, live operations, analytics, competitive intelligence, revenue forecasting.
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