Saumya Purkayastha
General Manager Associate Director (Delivery Head - Digital Operations) @Cognizant
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WORK HISTORY
General Manager Associate Director (Delivery Head - Digital Operations) @Cognizant
Gurugram, IN
Managing multiple projects within the CMT (Communication, Media and Technology) vertical in Cognizant. End to end accountability for training, technology, hiring, operations, revenue and profitability.Stabilized and scaled hub operations for one of the largest digital marketing agencies to a 100+ member team. Ensured high quality delivery of campaigns with big budgets for some of the top brands across multiple continents. Improving processes to reduce TAT, improve efficiency and deliver cost savings through optimization and automation. Resolved initial teething issues to achieve high performance consistently. Received high CSAT rating of 4.7/5, with 99% highly satisfied clients out of total 250.Set up and stabilized high quality team for the customer success group of a hi-tech advertising technology company focusing on unified and enriched customer data. Leading customer success, implementation services, community and advertiser/campaign support teams.Managing a 300+ team engaged in risk monitoring and detection from social media conversations, training AI models and ensuring high quality alerts delivered on a real time basis, for any safety risk or reputational risk or threat to cross-industry customers across the globe.
EDUCATION
Indian Institute of Management, Calcutta
Executive Program in Business Management, Business Administration and Management, General
Guwahati Commerce College
B.Com, Commerce
Sikkim Manipal University - Distance Education
Master of Business Administration (M.B.A.), Marketing
Swadeshi Academy
Higher Secondary, Commerce
Step By Step English Medium School
High School, Matriculation (10th Standard)
Little Flower School
Junior and High School, 8th Standard
SKILLS
ABOUT SAUMYA PURKAYASTHA
A seasoned professional with 17+ years of experience in the digital domain. Skillsets span across digital marketing, enterprise marketing management and digital analytics. Currently leading the delivery of services for multiple Global clients in Cognizant.Proven track record of strategy building and execution of large marketing initiatives for clients with a global footprint. Past experience also includes campaign management, web development and social media analytics.
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