Saumya Purkayastha

General Manager Associate Director (Delivery Head - Digital Operations) @Cognizant

South Delhi, DL, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2022 — Present

General Manager Associate Director (Delivery Head - Digital Operations) @Cognizant

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Gurugram, IN

Managing multiple projects within the CMT (Communication, Media and Technology) vertical in Cognizant. End to end accountability for training, technology, hiring, operations, revenue and profitability.Stabilized and scaled hub operations for one of the largest digital marketing agencies to a 100+ member team. Ensured high quality delivery of campaigns with big budgets for some of the top brands across multiple continents. Improving processes to reduce TAT, improve efficiency and deliver cost savings through optimization and automation. Resolved initial teething issues to achieve high performance consistently. Received high CSAT rating of 4.7/5, with 99% highly satisfied clients out of total 250.Set up and stabilized high quality team for the customer success group of a hi-tech advertising technology company focusing on unified and enriched customer data. Leading customer success, implementation services, community and advertiser/campaign support teams.Managing a 300+ team engaged in risk monitoring and detection from social media conversations, training AI models and ensuring high quality alerts delivered on a real time basis, for any safety risk or reputational risk or threat to cross-industry customers across the globe.

EDUCATION

2018 — 2019

Indian Institute of Management, Calcutta

Executive Program in Business Management, Business Administration and Management, General

2004 — 2007

Guwahati Commerce College

B.Com, Commerce

2015 — 2016

Sikkim Manipal University - Distance Education

Master of Business Administration (M.B.A.), Marketing

2002 — 2004

Swadeshi Academy

Higher Secondary, Commerce

1998 — 2000

Step By Step English Medium School

High School, Matriculation (10th Standard)

1989 — 1998

Little Flower School

Junior and High School, 8th Standard

SKILLS

Open Source IntegrationWeb ConsultancyJquerySEO CopywritingArticle MarketingSearch Engine PositioningCommunity MarketingMarketing RoiReport BuildingWeb DesignAffiliate MarketingPeople ManagementBlogger OutreachSocial Media MarketingWeb DevelopmentSEOOnline MarketingKeyword ResearchTeam ManagementBlog MarketingGoogle Website OptimizerSocial NetworkingSearch AnalyticsMarketing StrategySearch AdvertisingWebsite ConversionKeyword AnalysisKeyword AdvertisingSocial PromotionGraphic DesignDigital MarketingHtml + CssLanding Page OptimizationDrupalVideo AdvertisingWordpress DesignSocial BookmarkingSocial BrandingPpcSocial Media

ABOUT SAUMYA PURKAYASTHA

A seasoned professional with 17+ years of experience in the digital domain. Skillsets span across digital marketing, enterprise marketing management and digital analytics. Currently leading the delivery of services for multiple Global clients in Cognizant.Proven track record of strategy building and execution of large marketing initiatives for clients with a global footprint. Past experience also includes campaign management, web development and social media analytics.

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Saumya Purkayastha — General Manager Associate Director (Delivery Head - Digital Operations) at Cognizant in South Delhi, DL, IN | Unifers