Samina Bi Sheikh
Performance Marketing Specialist | ROI-Driven Digital Advertising & Growth Strategies | Google Ads & Meta Ads Expert | Achieved 3X ROAS Through Data-Driven Optimization | Passionate About Leveraging AI
- Role
- Senior Digital Marketing Executive at Centurysoft
- Location
- Nagpur, MH, IN
- LinkedIn followers
- 500 followers
About Samina Bi Sheikh
I am passionate about leveraging data-driven strategies to drive impactful digital…
Experience
Senior Digital Marketing Executive
May 2023 — Present · Nagpur, IN
As a Senior Digital Marketing Executive at Centurysoft Pvt. Ltd, I lead comprehensive SEO strategies to boost organic visibility, attract high-intent traffic, and enhance website performance. Through keyword research, on-page and off-page optimization, and technical SEO, I improve rankings and user engagement.I specialize in Google Ads optimization, performance tracking, and funnel development to enhance customer acquisition and retention. By leveraging advanced keyword strategies and negative keyword implementation, I have significantly improved campaign efficiency and reduced wasted ad spend.My expertise in A/B testing, audience segmentation, and marketing attribution allows me to continuously refine ad copy, landing pages, and creative assets, resulting in higher engagement and conversion rates. I utilize cutting-edge attribution models to optimize ad spend and improve ROAS, ensuring that every marketing dollar delivers maximum impact.I thrive in fast-paced, results-oriented environments, where collaboration and strategic thinking fuel success. By integrating AI-powered marketing automation and data analytics, I drive scalable marketing solutions that elevate brand positioning and revenue. My goal is to continuously innovate and stay ahead of digital marketing trends to help businesses achieve sustainable growth in competitive markets.
Education
Vasantrao Naik Government Institute of Arts And Social Sciences
Master of Arts - MA, Arabic Language and Literature
Zulekha College of Commerce Science and Technology
Bachelor of Business Administration - BBA, Marketing and Finance
Central India College of Law
Master of Business Administration - MBA, Marketing and Human Resource Management
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