Samantha McGuire
Product Manager | Driving Revenue-Growing Features in Event Tech | MBA | Ex-CSM | Las Vegas-based Innovator in SaaS Operations
- Role
- Product Manager at LASSO
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Samantha McGuire
Dynamic Product Manager blending technical expertise (full-stack engineering) and creative production know-how to launch revenue-driving features in event tech. At LASSO, I\'ve transformed crew operations for enterprise clients—launching the Payroll module (boosting ACV) and enhancing scheduling tools to scale upmarket.Previously as a CSM at LASSO, I honed customer-centric skills, managing key accounts to increase retention and uncover insights that fueled product roadmaps. My MBA from Mills College sharpened my strategic edge, while hands-on experience in AV production and team coordination ensures I bridge user pain points with scalable solutions.Passionate about Agile methodologies, user research, and turning chaos into seamless workflows. Loving my roles in SaaS/event tech to drive innovation—let\'s connect if you\'re building tools that make events epic!*This is my personal blog, page, comment, etc. and the postings and opinions are my own and not LASSO’s.
Experience
Product Manager
Aug 2024 — Present · Las Vegas, NV, US
Driving innovation in event tech to streamline crew scheduling and operations for high-stakes productions. With a keen eye for user needs and a technical foundation in full-stack engineering, I spearhead product launches that boost revenue and client satisfaction in the fast-paced events industry- Led the successful launch of the Payroll module in February 2024, dramatically increasing Annual Contract Value (ACV) by enabling seamless payroll integration- Directed enhancements to core scheduling features, empowering LASSO to scale upmarket and serve enterprise-level events, resulting in deeper adoption of add-on modules and stronger client retention- Conducted extensive customer research and led cross-functional calls to inform strategic roadmaps, uncovering insights that accelerate product evolution and align with market demands.
Education
Kamehameha Schools Hawaii
High School, Arts and Communication
2005 — 2011
Mills College
Bachelor's Degree, Intermedia Art/ European History
2011 — 2015
Massachusetts Institute of Technology
Certification, Computer Software Engineering
Mills College, Lorry I. Lokey Graduate School of Business
Master of Business Administration (M.B.A.), Production Management, Marketing, and Accounting
2015
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