Samiksha Shahi
Marketing Intern @Nestlé
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WORK HISTORY
Marketing Intern @Nestlé
A Learning Experience with Nescafe: Evaluation of Cold Coffee Opportunity in India. • Identified and acquired the OOH & RTD sizing of the market for coffee.• Conducted qualitative research along with interviews to understand the in-home moments & opportunities with Nescafé Classic. • Evaluated current Nescafe Communication and did a Competitors\' Communication Analysis.• Provided 5 Action Plans on how can we boost in-home cold coffee consumption with Nescafé Classic via Product Innovation and Positioning.• Upgraded & Improved Business Presentation Skills and deeper knowledge into evolving Consumer Behavior.
EDUCATION
University of Mumbai
Bachelor of Engineering (B.E.)
St. Mary's multipurpose High School
SSC
St. Marys College, Vashi, Navi Mumbai
HSC
Symbiosis Institute of International Business
Master of Business Administration - MBA
ABOUT SAMIKSHA SHAHI
Transition & Transformation at HCLTech | MBA -Gold Medalist | Symbiosis
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