Samiksha Khare

About Samiksha Khare

With over 7 years of experience helping brands grow through strategic social media marketing, I specialize in brand management, content strategy, ad campaigns, and concept creation. My expertise lies in developing and executing comprehensive marketing plans that strengthen brand identity and drive measurable results.As a Social Media Strategist, I have a proven track record of leading cross-functional teams and managing multiple projects—delivering with the multiple creators and content strategy with impactful digital campaigns and marketing initiatives that elevate business performance. I thrive on collaborating with diverse stakeholders and senior leadership to optimize campaign strategies, enhance decision-making, and deliver meaningful value to clients.Beyond my professional work, I’m passionate about trekking, travel, cooking, and photography, pursuits that fuel my creativity and keep me inspired.

Experience

1. Sr Social Media Strategist

   Cilory.Com

   Jan 2024 — Present · Gurugram, IN

   I lead the content and campaign strategy for a fashion e-commerce brand, managing everything from planning to execution across digital platforms. My role includes creating seasonal content calendars, launching product and festive campaigns, influencer marketing and ensuring all communication stays true to the brand’s voice and visual identity.I work closely with a 7-member in-house team across content, design, and marketing, and also collaborate with external partners like shoot agencies, stylists, designers, and content creators. Together, we produce everything from photoshoots and videos to high-converting social media and website content.I keep a strong focus on data—tracking what performs, what connects with our audience, and where we can improve. This helps us refine messaging, experiment with new formats, and consistently grow engagement, website traffic, and campaign results.The goal: to create stylish, relatable, and performance-driven content that reflects the brand’s fashion-forward identity and drives results in a fast-paced e-commerce environment.

Education

• Dr. Ram Manohar Lohia Avadh University

  graduation , BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

  2013 — 2016

• Guru nanak Academy

  Intermediate commerce