Samik Bhattacharya
Marketing Leader | Brand Builder | Growth Marketer | IIM A
- Role
- Growth Marketing Lead at Medmastery
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Samik Bhattacharya
Hello, I\'m Samik, a marketer by profession and a dedicated creative thinker at heart.Over the last 13 years, I have built strong expertise in tech, marketing, and business across various industries spanning healthcare, e-commerce, media, information technology, banking, and telecom. From working in top product companies like Oracle to being a founding member of a startup, my experience has been nothing short of a roller coaster ride filled with constant growth and experimentation. From launching a corporate banking product as a techie to catering to the entertainment needs of over 10 million users as a marketer, I have always been open to learning, experimenting, and solving new problems.Not only restricted to marketing or branding, but I also possess a strong technical background, enabling me to comprehend products and optimize marketing strategies effectively. My entrepreneurial experience, along with the right mix of analytical and creative thinking, helps me understand business goals and guide projects from conceptualization to launch.I firmly believe that it takes a lot of courage to step out of one\'s comfort zone, and being a constant risk-taker, I can vouch for the positive and passionate mindset that comes with this hustle.
Experience
Growth Marketing Lead
Aug 2024 — Present · Salzburg, AT
Develop and lead growth marketing strategies focused on optimizing the customer journey, funnel performance, conversion rate optimization and user activation.• Design and implement data-driven experiments, A/B tests, and UX enhancements to improve user engagement and conversion rates.• Oversee marketing automation, email sequences, and lifecycle campaigns to drive trial-to-paid conversions.• Collaborate closely with product, tech, and sales teams to align marketing efforts with business goals.• Leverage analytics and customer insights to identify growth opportunities and refine marketing initiatives.• Continuously test new strategies, iterate on growth experiments, and drive innovation in user acquisition and retention.
Education
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA, Business Administration and Management, General
2025 — 2027
Holy Cross School Agartala
Matriculation; ICSE
2005
GrowthX®
Cohort 19
2024
Visvesvaraya National Institute of Technology
B. Tech, Mining Engineering
2007 — 2011
MICA | The School of Ideas
Digital Branding and Advertising
2021
Holy Cross School Agartala
Higher Secondary; ISC
2005 — 2007
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