Sam Hollingsworth

About Sam Hollingsworth

I am a seasoned SEO & AEO manager and owned media leader with 15 years of experience driving owned media strategy, organic growth, and enterprise‑level SEO performance for global brands and complex client portfolios, as well as small- to medium-sized businesses that are critical parts of our communities.I have a proven track record leading large SEO teams, owning client relationships, and successfully implementing data-driven strategies as an experienced digital marketer with a demonstrated history of success. My strengths in organic growth and advertising, SEO, and content strategy, as well as client services, account management, and social media have allowed me to succeed as the search landscape continues to evolve in ways we\'ve yet to experience until now.I\'m also a published journalist who has been passionately writing for more than two decades and have no plans to stop anytime soon. I started my career in writing at the college level and it has helped me navigate every day since. I currently contribute to several online and print publications on a freelance basis and am always exploring ways to expand these partnerships and opportunities. My passions are tied to sports (especially horse racing), fascinating experiences, and storytelling.

Experience

1. Vice President, Seo

   Py Digital Marketing

   Sep 2024 — Present · NY, US

   Leading search-marketing efforts with a focus on opportunities beyond traditional SEO including generative AI and LLMs (large language models), social media platforms, and more. Sure, traditional organic search performance is still our bread and butter, but we also work with clients and partners to build organic visibility across as many digital channels as possible. In addition to search marketing execution, I also serve as an operations lead and account manager on multiple key accounts.

Education

• Mechanicville High School

  High School, Honors/Regents High School

  1998 — 2002

• State University of New York at Plattsburgh

  Bachelor of Arts - BA, Double major in Journalism & Communications

  2002 — 2007

Skills

• Camera Operating
• Publishing
• Imovie
• Press Releases
• Digital Media
• Google Analytics
• Photoshop
• Social Media
• Digital Photography
• Final Cut Pro
• Video
• Graphic Design
• Web Marketing
• Web Services
• Digital Marketing
• Social Media Marketing
• Photography
• Powerpoint
• Microsoft Excel
• Social Networking
• Public Relations
• Organization
• Xiti Analytics
• Video Production
• Blogging
• Community Development
• Writing
• SEO
• Indesign
• Youtube
• Copy Editing
• Marketing
• Video Editing
• Marketing Strategy
• Microsoft Office
• Web Content
• Leadership
• Organic Search
• Magazines
• Web Design