Samhita Chaudhuri

About Samhita Chaudhuri

I help brands find their sharpest, most human truth — and turn it into communication that moves people and markets.With 17 years in brand strategy across FMCG, jewellery, home-building, auto, BFSI and media, I\'ve been the strategic lead behind some of India\'s most loved brand platforms — from Asian Paints\' enduring Har Ghar Kuch Kehta Hai to Cadbury Perk\'s Cannes Bronze-winning Disclaimers campaign, to launching Indriya as a credible challenger to Tanishq.Currently SVP Strategy at Ogilvy, I lead strategy across Asian Paints, Indriya (Aditya Birla), Comfort by Unilever, Polycab, and Rarean — trusted by CMOs and CEOs as a long-term strategic partner, not just a campaign advisor.What I bring: Consumer research leadership — 30+ studies for Asian Paints alone, translated into lasting communication platforms New brand launches — built Indriya\'s challenger positioning from scratch; architecting Rarean\'s go-to-market International revenue growth — brought in new international business across Nepal, GCC and Egypt Agency leadership — led Ogilvy\'s Effie submissions team, contributing to Agency of the Year recognitionAwards: Cannes Lions Bronze | Multiple Effies | Kyoorius AwardsEducation: PGDM (MBA), MICA AhmedabadI believe great strategy is invisible — it makes the work feel inevitable.

Experience

1. Senior Vice President Strategy

   Ogilvy

   Jul 2022 — Present · Mumbai, IN

   Strategic lead for Ogilvy\'s largest and most complex accounts, trusted as a long-term partner by CMOs and CEOs across categories.Key Accounts & Impact: Asian Paints (6+ years as account-lead strategist): Shaped corporate and brand communication through years in which the company continues to keep its leadership position in the decorative paint market. Led multi-year platforms including \'Har Ghar Kuch Kehta Hai,\'\'Kaam Humaara Credit Aapka\'(Effie-winning), and the \'Socha Bhi Na Hoga\' innovation platform. Led 30+ consumer research studies. Expanded to Nepal, GCC and Egypt — bringing in new international revenue. Indriya Jewellery (Aditya Birla Group): Led launch strategy for India\'s newest fine jewellery challenger brand as it grew from 4 stores to 50+ stores. Positioned Indriya against Tanishq, Kalyan and Malabar. Polycab & Rarean: Drove complete relaunch of Polycab (new identity + multi-category campaigns). Building Rarean\'s positioning and go-to-market as a new pipes brand.Agency Leadership: Led Ogilvy\'s Effie submission team — directly contributing to Agency of the Year recognition. Mentor to junior strategy talent.

Education

• Mudra Institute of Communications Ahmedabad (MICA)

  MBA, Marketing and Advertising

  2007 — 2009

• Daulat Ram College, Delhi University

  B.A. (Hons.), English

  2003 — 2006

Skills

• Online Advertising
• Brand Management
• Marketing Strategy
• Media Planning
• Integrated Marketing
• New Media
• Social Media Marketing
• Market Analysis
• Entrepreneurship
• Market Research
• Television
• Editing
• Social Media
• Corporate Communications
• Business Development
• Digital Marketing
• Brand Equity
• Event Management
• Digital Strategy
• Account Planning
• Photography
• Brand Development
• Advertising
• Strategy
• E-Commerce
• Marketing Communications
• Marketing