Samhita Barman
Head of Marketing- Seasoned B2B Marketing Leader/ISB Certified(Strategy Formulation)
- Role
- Head of Marketing at ofi
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Samhita Barman
A strategic and seasoned marketing leadeel with more than 19 years of experience in food industry, retail & telecom. Developed and executed marketing and GTM strategy for both B2B and B2C products. Worked closely on 360 degree marketing programs. Skilled in marketing tools, intelligence, customer marketing, product managment, communciation & onground activations.Have exposure of both Indian and international markets. Closely worked with global counterparts and peers. Also handled external agencies in PR, Creatives, Research and Events.
Experience
Head of Marketing
May 2025 — Present · Bengaluru, IN
Education
Indian School of Business
Strategic
Institute of Marketing and Management
PGDBM, Marketing
2005 — 2007
Indian School of Business
Strategic formulation
Skills
- Budgeting
- Project Planning
- Account Management
- Brand Management
- Marketing Strategy
- Business Development
- Brand Architecture
- Business Strategy
- Team Management
- Marketing Management
- Management
- Brand Awareness
- Retail
- Product Development
- Below the Line Advertising
- Market Research
- Key Account Management
- Budgets
- Marketing
- Media Planning
- Competitive Analysis
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