Sam Hendi

About Sam Hendi

Strategic, detail-oriented Production Lead with 12+ years experience across both in-house brand teams and creative agencies, delivering high-impact, multi-market 360 advertising campaigns, and content production for brands including Apple, YouTube, Google, Nando’s and Nike. I specialise in full-cycle, end-to-end production across multiple channels TVC, digital, OOH, social and print, managing productions up to £3M+ and leading multi-disciplinary teams through complex global work-streams.I bring a hands-on, process-driven approach and excel in stakeholder-heavy environments, orchestrating cross-functional teams, external partners and global stakeholders seamlessly across brand and product marketing initiatives. Known for elevating creative output, increasing production efficiency and smooth logistics, strengthening client and stakeholder relationships, and delivering world-class work on time and on budget.Highly organised and proactive at problem solving, I combine sharp operational thinking with strong creative instincts. I’m recognised for clear communication, a collaborative leadership style, nurturing team culture and motivating teams to deliver their best work, and maintaining a calm, solutions-focused presence across fast-paced and ambiguous environments.AREAS OF EXPERTISE- End-to-end integrated creative production across TVC, digital, OOH, social, print- Film & content production for brand reputation marketing- Live-action video, stills, digital, animation, motion graphics, and print formats- On-set and shoot production leadership (video + stills)- Managing multiple work-streams in parallel across creative, marketing & digital teams- Leading cross-functional alignment across timelines, deliverables & stakeholders- Department-level leadership & workflow optimisation- Detailed project scoping, scheduling and multi-team resource management - Budget forecasting, financial tracking, reporting and negotiation- Managing external vendors, production partners at all stages of campaign production & trusted network of suppliers- Triple-bids, SOWs, procurement, treatment processes & partner onboarding- Deep understanding of Business Affairs: contracts, talent, usage rights and legal clearances of production- Full post-production oversight: edit, grade, online, VFX, QC & final delivery

Experience

1. Marketing Operations & Programs Lead, Gemini Marketing

   Google

   Feb 2026 — Present · London, GB

Education

• University of Westminster

  BA Contemporary Media Practice, Media

  2007 — 2010

• University for the Creative Arts

  Diploma, Art & Design, Art & Design

  2006 — 2007

Skills

• Advertising
• Media Production
• Lighting
• Short Films
• Documentaries
• Photography
• Animation
• Final Cut Pro
• Producing
• Film Production
• Social Media
• Video Editing
• Directing
• Digital Media
• Event Management
• Post Production
• Digital Video
• Commercials
• Cinematography
• Non-Linear Editing
• Camera Operation
• Camera Operating
• Video
• Graphic Design
• Music
• Adobe Creative Suite
• Creative Direction
• Marketing Communications
• Videography
• Final Cut Studio
• After Effects
• Motion Graphics
• Photoshop
• Film
• Video Production
• Screenwriting
• Editing
• Dvd
• Music Videos