Samantha Hartley

WORK HISTORY

EDUCATION

ABOUT SAMANTHA HARTLEY

Mission-driven organizations hire me to manage their digital advocacy campaigns. With 12+ years of consumer, public affairs and government relations marketing, I know how to amplify messages in the public and political arena to inspire action in support of your cause. I have a background in public relations and have led multiple Canada-wide advertising campaigns involving digital, print, and out-of-home across industries including healthcare, defence, international trade, transportation, construction, and consumer goods. WHAT I DO: As a campaign strategist, I take on the planning and technical responsibilities of a marketing campaign. This includes, but not limited to, audits, research, audience segmentation, website and advertising UX, copywriting, creative direction, advertising planning and implementation, optimizing or setting up your channels, ad accounts, and data tracking for success, and monitor and report campaign performance, including strategic insights and recommendations to maximize budget and hit KPIs. HOW I DO IT FOR YOU: → Step 1: Cause360™ Brief Get a campaign strategy and plan. Includes an interview to get informed on your cause, campaign, company, and goals. If required, I\'ll do a high-level technical audit of your digital channels and past campaign performance (if available). You\'ll then receive a strategic campaign plan informed by a deep analysis of your actions and objectives. → Step 2: Cause Amplifier™ Package Receive support or outsource your campaign management. As an extension of your marketing communications team, you will have the option to implement the recommendations outlined in your Cause360™ campaign plan with my assistance, or to have me lead and implement the project from start to finish. OTHER SERVICES: Digital marketing audit and strategy Digital marketing training Social media advertising training Social media security audits and training Website: https://samhartley.co/ Email: s•••••••@samhartley.co