Sam Genov
Head of Partnerships @Igamemedia Ltd
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WORK HISTORY
Head of Partnerships @Igamemedia Ltd
Munich, DE
EDUCATION
UCN
Bachelor of Applied Science - BASc, Sport and Event Management
University of Architecture, Civil Engineering and Geodesy
MA Hyrdaulic Engineering, Civil Engineering
ABOUT SAM GENOV
A commercial leader with 10 years of experience in rights acquisition, rights portfolio management and sports partnerships in sports, betting and media. Experience in overseeing a global portfolio of 100+ rights partnerships across 150+ competitions and leading rights deals across the full commercial cycle for top-tier sports organizations globally. Track record in video and data rights acquisition and partnerships having led and closed over 70 deals and led or supported multiple RFPs. Built strong executive confidence with a 95% C‑suite approval rate on strategic deals. Contributed to consecutive years of double-digit group revenue growth through renewing and/or adding new content/rights assets, supported by valuation tools, KPIs and insight-led reporting. Deep understanding of the sports-betting-media ecosystem with a unique viewpoint on current state and developing trends. Confident and clear multilingual communicator with team-leading experience. Open to connect for new opportunities.
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