Sam Frey
Senior Product Marketing Manager @Abc Trainerize
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WORK HISTORY
Senior Product Marketing Manager @Abc Trainerize
Vancouver, BC, CA
As Senior Product Marketing Manager at ABC Trainerize, I lead the strategy, execution, and growth of our in-app content ecosystem—driving innovation that empowers trainers, clients, and fitness businesses worldwide. I own the end-to-end lifecycle of new content launches, from ideation to go-to-market, and partner with leading brands to expand and elevate our offerings.Key Achievements & Responsibilities:Content Expansion at Scale: Spearheaded the growth of our exercise library to over exercises and our nutrition recipe collection to 2,500+ recipes, delivering unmatched variety for trainers and clients.Partnership-Driven Growth: Led collaborations with brands including Sunnyside and Gainful, integrating co-branded challenges, on-demand programs, and habit coaching initiatives into the app.On-Demand Innovation: Launched premium content collections and programs—including fitness, mobility, yoga, Pilates, and nutrition—available directly in-app to drive client engagement and retention.User Experience Evolution: Worked cross-functionally with Product to enhance the trainer and client experience, expanding ABC Trainerize Academy and rolling out new in-app features that empower coaches to scale their businesses.Go-to-Market Leadership: Developed and executed strategic GTM plans for new content drops, combining product marketing best practices, lifecycle marketing, and storytelling to maximize adoption and usage.Data-Driven Strategy: Analyzed content engagement and user feedback to continuously refine programming, prioritize development, and identify monetization opportunities.I bring together creativity, market insight, and partnership collaboration to ensure ABC Trainerize delivers not just more content—but the right content—while shaping the future of digital fitness experiences.
EDUCATION
B-School
Marie Forleo International, Online Marketing
Fanshawe College
Business Marketing , Business, Management, Marketing, and Related Support Services
BrainStation
Certificate in Digital Marketing, Digital Marketing
The Institute of Holistic Nutrition
Holistic Nutrition Honors Diploma, Holistic Nutrition
SKILLS
ABOUT SAM FREY
As a Growth Marketing Manager at Trainerize, I create and execute marketing campaigns that drive brand awareness, engagement, and lead generation for the leading fitness app. I work closely with Sales and Product Marketing to understand our customers\' needs, their journey, and our solutions, and to deliver compelling marketing materials that showcase our value proposition and differentiation.I have a diverse background in digital media, advertising, and holistic nutrition, which allows me to combine creativity, strategy, and data-driven insights to craft marketing stories that resonate with our target audience. I have a certificate in Digital Marketing from BrainStation, a degree in Business Marketing from Fanshawe College, and a diploma in Holistic Nutrition from The Institute of Holistic Nutrition. I am also a graduate of the B-School Online Marketing program by Marie Forleo International. My core competencies include online marketing, content marketing, and social media marketing. I am passionate about helping people achieve their fitness and wellness goals through Trainerize\'s innovative and user-friendly app.
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