Sam F.
Director, Digital Transformation & Innovation @Cbre Canada
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WORK HISTORY
Director, Digital Transformation & Innovation @Cbre Canada
Toronto, ON, CA
Leading digital transformation and AI innovation for CBRE Canada. Responsible for the strategy, architecture, and delivery of enterprise AI agents, automation platforms, and Power Platform solutions used across brokerage and operations nationally.Partner with senior leadership and frontline teams to translate business needs into scoped, governed, and measurable solutions.
EDUCATION
University of Technology, Baghdad, Iraq
Bachelor of Science, Control and system engineering
York University
Big Data Analytics Certificate, Data Analytics
SKILLS
ABOUT SAM F.
Director of Digital Transformation & Innovation at CBRE, where I lead the design and deployment of AI agents, automation platforms, and Power Platform solutions that are reshaping how our brokerage and operations teams work. Over the past two years, I\'ve built and shipped a portfolio of production AI agents across CBRE Canada — from lease intelligence and PSA review tools to market survey and BOV automation — cutting work that used to take hours down to minutes. My current focus is Canada++, an AI middleware platform that unifies six commercial real estate data sources to generate broker-ready deliverables in a fraction of the traditional time. I work at the intersection of product, data architecture, and enterprise AI — translating broker and operations pain points into scalable, governed solutions. I care about shipping real tools that people actually use, grounded in clear ROI and built within an enterprise-grade security and compliance posture. Always happy to connect with others building in the AI, CRE tech, or digital transformation space.
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