Samer Atherah
Brand Humanist & Marketing Conversationalist
- Role
- Director of Marketing at Guideline Central
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Samer Atherah
Over 18 years of marketing and communications professional experience with major global…
Experience
Director of Marketing
Jan 2022 — Present
Lead and manage the strategic development and implementation of all brand and marketing strategies to support partner and business growth.• Develop and drive innovative multimedia campaigns and initiatives by leveraging behavioral insights, data analytics and brand storytelling to effectively acquire, retain and grow target segments. • Build and maintain SEO strategy, automated trigger-based and nurturing email campaigns, A/B testing and conversion rate optimization on website and mobile app• Support society partners through various marketing initiatives that delivers key points to clinicians at point of care. • Ideation and development of content to support sales staff to drive business growth.• Manage ongoing and evolving Social Media strategy, including collaboration with internal teams to create editorial content calendars.• Manage influencer marketing and content creator relationships focused on industry ambassadors and impression-oriented, top-of-funnel influencers.
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