Sameer Prakash
Chief Technical Officer, Co-founder @Adqura
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WORK HISTORY
Chief Technical Officer, Co-founder @Adqura
GB
I co-founded Adqura as a consultancy specializing in AI-driven real-time decisioning and 1:1 customer engagement. Drawing on my 25 years of pioneering experience in intelligent decisioning, I lead our mission to transform how enterprises harness AI and machine learning to deliver measurable business outcomes through personalized, real-time customer interactions at scale.At Adqura, we pride ourselves in delivering an exceptional customer experience to our clients and enabling them to deliver a world-class experience to their customers. We have pioneered the development and optimisation of on-demand 1:1 Customer Engagement across customer\'s lifecycle since its inception in the UK, and have a team of experts who have created, delivered and managed this capability across the globe.Our unique blend of experience across the business, AI, technical and operational areas allows us to speak the language of all our business stakeholders, helping them to create engagement across the business and effective organizational alignment.
EDUCATION
Sherwood College, Nainital
A Levels, English, Physics, Maths, Comp Sc
Savitribai Phule Pune University
Bachelor of Engineering, Mechanical Engineering
SKILLS
ABOUT SAMEER PRAKASH
I have over the last 25 years been at the forefront of designing and delivering AI-driven real-time decisioning solutions that transform how enterprises engage with customers at scale. I have helped global clients across telecoms, financial services, insurance, retail, and travel unlock measurable business outcomes through the synergy of cutting-edge AI and human-driven 1:1 customer engagement.I designed and delivered the industry\'s first real-time decisioning project in 2003, and since then have been instrumental in creating the AI-powered decisioning frameworks that drive today\'s most successful 1:1 customer engagement strategies. My expertise spans the entire spectrum of intelligent decisioning: from AI-driven customer journey orchestration and real-time personalization to omni-channel engagement optimization and automated next-best-action recommendations.At Adqura, we partner closely with Pegasystems, a market leader in AI-driven 1:1 customer engagement, to develop next-generation solutions that combine the ability to execute multi-channel customer journeys with consistent \'next best conversations\' and best customer experience as the driving principles.
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