Sameer Mehta
CMO, 5paisa | ex Paytm, WealthDesk (PhonePe) | ISB
- Role
- Chief Marketing Officer at 5paisa
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Sameer Mehta
Proven Leader in Scaling Growth, Marketing and Business | Expertise in WealthTech, FinTech, SaaS, ConsumerTech.20+ years of experience in scaling startups and driving growth in large enterprises. Skilled in product growth, strategic planning, and cross-functional leadership, with a proven track record of delivering results.Key Highlights-At Paytm, I led the product growth charter along with the P2P market share growth charter for UPI. Was responsible for new product launches on UPI and successfully launched UPI Lite with 5+ million activations-At WealthDesk (PhonePe), I was the Head of Growth & Marketing where I setup the entire growth, PR and marketing team and scaled the business till the acquisition by PhonePe-Founded Exegy Consulting, a digital marketing agency that works with clients on their growth strategy across SEO, SEM, performance marketing, product marketing, etc-I was the General Manager and VP for StyleCraze.com (IncNut) which scaled to 25 million monthly unique visits. I had P&L responsibility for a 50+ member team across SEO, Social Media, Content and Sales. I am a graduate of the Indian School of Business (ISB) with a double major in Marketing and Strategy and Leadership, & I have a Computer Science Engineering undergrad degree from VTU.I\'m also an active Angel Investor with investments in GrowthX, Jar, WealthDesk (exited), Zimyo, EXPRs, BusinessOnBot, Remedo, etc.
Experience
Chief Marketing Officer
Jul 2025 — Present
On a mission to make 5paisa a top 5 stock broker in India.Own the end-to-end growth charter across brand, product marketing, performance, content, and community.Partner closely with product, tech, and B2B teams to align marketing with trader behaviour, platform adoption, and revenue outcomes.Build original brand and content IPs to scale 5paisa’s relevance among serious traders and long-term investors.Driving a phased adoption of an AI-first, agentic marketing approach to deliver scalable, measurable growth.
Education
Sri Sairam College of Engineering
B.E, Computer Science
Indian School of Business
PGP (MBA), Strategy & Leadership, Marketing
2010 — 2011
GrowthX®
Product & Growth Bootcamp, Business, Management, Marketing, and Related Support Services
2021 — 2021
Skills
- Management
- Product Marketing
- SEO
- Business Analysis
- Social Media Marketing
- Enterprise Software
- Email Marketing
- Solution Selling
- Sales Operations
- Program Management
- Business Alliances
- Sales Enablement
- Location Based Services
- B2b Marketing Strategy
- Account Management
- Saas
- Marketing
- Cloud Computing
- Content Strategy
- Marketing Strategy
- Software Development
- Leadership
- Software as a Service (Saas)
- Business Development
- Digital Marketing
- Sales Process
- Online Lead Generation
- Digital Video
- Channel Sales
- Strategic Partnerships
- New Business Development
- Google Analytics
- Youtube
- Strategic Alliances
- Pipeline Management
- Lead Generation
- Go-to-Market Strategy
- Video Production
- Content Marketing
- Pre-Sales
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