Sameer Bhatnagar

About Sameer Bhatnagar

I am a Business Operations and strategic communication professional with 26yrs of experience with leading Edtech, Media & Communication companies like Square Panda, Mullen Lowe and Partners, Percept D\'Mark, Mudra Communication, Jagran Solutions and Hindustan Times across Government Business in Social, Educational & Health sector and in Automobile, FMCG & Consumer durables with leading corporates. In my current role at Square Panda (an edtech company) as Senior Director I have built business from scratch, led key initiatives in Government School and drove business growth in India, Oman, UAE and North Africa.With hands on experience in incepting Government & Rural verticals and building business from scratch in multiple organizations. I have been handling complete P&L responsibility and have been successful in executing large projects and capturing huge market share. My key skills include New Business Development, Social & Digital Media Marketing, Communication & Brand Management, Vendor Management, Channel strategy & ATL/BTL management. My strong relationship management and collaboration skills have enabled me to build strategic partnerships with high powered Government stakeholders, PSUs, Consultants and CSR teams. I have also been mentoring & coaching high performance cross functional teams to exceed revenue targets. Some of my notable professional achievements include:• Growing revenue from scratch to around 135 Cr. Driving business growth in Middle-East & Africa.• Introduced Government & Rural Vertical for multiple companies. Drove large rural campaigns for Government and leading brands.• Bagged high value projects from Central & State Government, Ministry of Health & Family Welfare, Education Ministry, Ministry Of Textiles, • Achieved over 40% revenue growth year on year.• Acquired large corporate accounts – Lifebuoy, Surf Excel, Coke, Wheel, Castrol & Bayer. Hero Honda, TVS etc.• Led Award winning campaigns for Castrol & Wheel for boosting sales and improving overall brand perception.I look forward to connect and collaborate with professionals for diverse projects, feel free to reach out at s••••••••@gmail.com.

Experience

1. Senior Director Marketing Communications

   Square Panda India

   Jul 2021 — Present · Delhi, IN

   Driving Digital Transformation in Government Schools and Higher Education, with a focus on Content & Curriculum Development, Training, and Anganwadi Enhancement.”• Led key initiatives like School Management Systems, Capability Building, Anganwadi Transformation, Policy Advisory, Software Development(Artificial Intelligence & Machine Learning), & vocational learning in Government Schools. • Collaborated for 2800 Anganwadi (for women & child development) transformation projects to uplift skills of Anganwadi workers. • Policy advisors to NCERT, CBSE & SCERTS, helping them to develop content and curriculum.• Partnering with KPMG, PWC, Microsoft, Grant Thornton, Primus for executing projects & curating policy for development.• Driving business in Oman, UAE and North Africa.

Education

• Kendriya Vidyalaya

  I - XIIth, Commerce

  1981 — 1993

• Nagpur University

  MBA, Marketing

  1996 — 1998

• MICA | The School of Ideas

  Advance Certificate in Digital Marketing & Communication, Communication and Media Studies

• Barkatullah Vishwavidyalaya

  B.com, Marketing

  1993 — 1996

Skills

• Market Planning
• Below the Line Advertising
• Team Management
• Advertising
• Integrated Marketing
• Marketing Communications
• Lead Generation
• Sponsorship
• Sales
• Online Advertising
• Online Marketing
• Direct Marketing
• Media Buying
• Brand Development
• Strategy
• Corporate Communications
• Market Research
• Management
• Team Building
• Customer Insight
• Negotiation
• Marketing Management
• Event Management
• Digital Strategy
• Competitive Analysis
• Business Operations
• Media Planning
• Digital Media
• Crm
• Strategic Planning
• Activations
• Leadership
• Administrative Work
• Team Leadership
• Marketing Research
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Development
• Relationship Marketing