Sameer Prasad

About Sameer Prasad

Good marketing makes the company look smart. Great marketing makes the customer feel smart.”I am a ‘Technology Marketing’ evangelist with over 15+ years of expertise in strategizing, developing and executing B2B marketing programs. I have a solid track record in developing and implementing strategic plans aligned with organization’s objectives. I have gained exposure and cross cultural experience in handling & leading diverse functions like marketing communications, IT services / Telecom marketing, direct (enterprise and mid-market) & channel marketing (SMB), integrated marketing, demand generation, digital / inbound marketing, data analytics, brand building, program, campaign & event management, marketing operation.I have worked closely with business leaders to contribute to sales and revenue goals through metric driven marketing campaigns and programs across India and the APAC region. I do maintain a strong relationship with Media & Analyst. My foundation of marketing comes from my agency background where I worked for some of the biggest technology brands.“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – AristotleKey Skills: Leadership, Strategizing, Integrated Marketing, CRM, Digital, 360 degree Marketing (ATL-BTL), Effective Communicator & strong team player, high endurance in stress environment & ability to catalyze team for delivering their best, Strong Financial Acumen, Skilled Negotiator and Process oriented

Experience

1. Director Marketing

   The Thirsty Crow Marketing Services

   Oct 2014 — Present · Mumbai, IN

   As marketing consultant, I work with clients to develop and implement marketing strategies paving way for a propelled growth. These strategies are centered on the product & services they offer. Help create a detailed marketing plan, messaging, and identify appropriate marketing mix. Post planning work to execute and implement the tactical plan. A few of our notable clients are Salesforce, Imperva, Ingram Micro, Verizon, Dropbox, IMRB, etc. KRA’s• Consultancy & Execution in Traditional (Advertising) & New Age Marketing (Digital & Social Media Marketing)• Creative – Content Building, Designing and Development of collateral\'s and other Marketing materials • Execution – Event Management & Tele-calling Lead Generation, Audience Acquisition, etc.• Print & Production

Education

• Children's Academy, Mumbai

  SSC

  1988 — 1989

• University of Mumbai

  Bachelor’s Degree

  1989 — 1995

• HubSpot Academy

   Certified Inbound Marketing Specialist

  2017 — 2017

• K J Somaiya Institute of Management

  Master of Business Administration (M.B.A.)

  1998 — 2000

• Digital Marketing Institute

  Diploma in Digital Marketing

  2014 — 2014

Skills

• Social Media Marketing
• Integrated Marketing
• B2b
• Marketing \
• Direct Marketing
• Strategy
• Crm
• Business Planning
• Business Development
• Cross Functional Team Building
• Digital Marketing
• B2b Marketing
• Lead Generation
• Vendor Management
• Customer Acquisition
• Product Management
• Business Analysis
• Go-to-Market Strategy
• Leadership
• Enterprise Software
• Marketing Research
• Competitive Analysis
• Brand Management
• Cross-Functional Team Leadership
• Presentation Skills
• Marketing Strategy
• Marketing
• Database Marketing
• B2b Marketing Strategy
• Market Research
• Team Management
• Marketing Management
• Email Marketing
• Demand Generation
• Account Management
• Campaign Management
• Management
• Online Marketing
• Marketing Communications
• Customer Relationship Management (Crm)