Sameer Mohapatra
Data Science and Analytics @ Walmart | Measurement & Customer Insights | Retail Ad Tech | Marketing Science
- Role
- Manager, Advanced Analytics at Walmart Connect
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sameer Mohapatra
I turn messy, large-scale data into decisions that move businesses by analyzing complex…
Experience
Manager, Advanced Analytics
Jul 2022 — Present · Hoboken, NJ, US
Developed predictive models utilizing customer transactions, clicks, demographics and media data to drive sales growth. • Leveraged causal inferencing for Sales Lift Measurement, conducted A/B tests to measure engagement, utilized attribution methods for ad-tactics optimizations• Implemented machine learning models such as customer reactivation and churn prevention model• Led a team to enhance the Audience Profile project, currently developing customer LTV attribution project• Collaborated with stakeholders to plan marketing campaign strategies using Sales Lift, Media Mix Models and Omni-Media exposures insights• Presented business reviews to executive stakeholders, helping them make informed decisions using data
Education
University of Cincinnati Carl H. Lindner College of Business
Master of Science - MS
2021 — 2021
Vellore Institute of Technology
Bachelor of Technology (B.Tech.)
2014 — 2018
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