Sameer Kasargod

About Sameer Kasargod

Accomplished business leader with 25+ years of Marketing, Analytics and P&L Management experienceProven track record of delivering Revenue Growth through data-driven Customer AcquisitionCurrently overseeing Digital Marketing for MedStar Health, an $8 billion health system in Maryland.Progressive career growth at companies such as Capital One, Sallie Mae, Apollo Group and K12Deep understanding of Healthcare, Education, and Consumer Financial verticalsProficient at developing talent and coaching teams to build high performing organizations

Experience

1. Vice President, Digital and Entry Point Marketing

   MedStar Health

   May 2018 — Present · Columbia, MD, US

   Leading the Digital and Entry Point Marketing organization at MedStar Health, a $9 Billion healthcare system in the Maryland and Washington DC region with 10 hospitals, over 300 care locations, and more than associates.Acquisition and retention of patients across the system through digital marketing strategies including SEM, paid and organic social media, display and native advertising, email marketing, blog management, landing page optimization, and other direct response tactics. Delivering strong year-over-year growth.Built a best-in-class Marketing Analytics organization from the ground up, with capabilities including a marketing datamart, closed loop tracking, reporting and data visualization, marketing attribution, lifetime value analysis, and predictive analytics.Management and continuous enhancement of the MedStar Health system website with over pages of content. Launched new system website in 2021 with mobile-first design and streamlined architecture. Driving search engine optimization (SEO) efforts and delivering improved rankings, traffic, and user engagement.Responsible for driving growth for all entry points in the MedStar Health outpatient network, including Primary Care, Urgent Care, Telehealth, Physical Therapy, and Outpatient Radiology, with over 150 locations in the Maryland and DC region. Delivering efficient year-over-year volume growth.Member of the MedStar Health Leadership Team.

Education

• The Johns Hopkins University

  Ph.D., Chemical Engineering

  1995 — 1998

Skills

• Go-to-Market Strategy
• Competitive Analysis
• Start-Ups
• Executive Management
• Strategy
• E-Commerce
• Product Marketing
• Market Research
• Marketing Analytics
• Software as a Service (Saas)
• Business Development
• P&L Management
• Customer Relationship Management (Crm)
• Business Intelligence
• Thought Leadership
• Direct Marketing
• Business Analytics
• Credit Cards
• Cross-Functional Team Leadership
• Data Mining
• Marketing Research
• Analysis
• Predictive Analytics
• Saas
• Multi-Channel Marketing
• Salesforce.com
• Database Marketing
• Marketing
• Product Management
• Lead Generation
• Customer Acquisition
• Financial Services
• Crm
• Demand Generation
• Business Analysis
• Predictive Modeling
• Strategic Partnerships
• New Business Development
• Analytics
• Business Strategy