Sameer Bahulekar

About Sameer Bahulekar

With over 2 years of experience as a Senior Manager for Partnerships at HDFC Bank, I focus on driving portfolio growth through strategic collaboration with key online merchants and payment partners. My expertise includes cashback offers, targeted campaigns, and leveraging digital channels like in-app marketing, email, and SMS to enhance customer acquisition and retention. I have successfully positioned PayZapp Wallet as a leading payment service provider. Prior to HDFC Bank, I contributed to strategic alliances at Kotak Mahindra Bank, where I managed partnerships with leading merchants across various sectors. Working with brands in high-spend categories, I facilitated campaigns and payment offers to drive user activation and increased transaction volumes. My core competencies include technology integration, partner relationship management, and business alliances, enabling impactful growth strategies in the digital payments ecosystem.

Experience

1. Senior Manager Partnerships- Key Accounts & Portfolio Management

   HDFC Bank

   Nov 2023 — Present · Mumbai, IN

   Responsible for P2M spends by engaging with Key Online & E-commerce Merchants and Payment partners• Drove portfolio growth of key accounts usingo CashBack offerso Campaigns & visibility across in-app, email, SMS & HDFC bank channels• Positioned PayZapp Wallet among leading PSP apps on key merchants by volume share• Monthly & Quarterly plans with partners to drive New User acquisition, Retention and Incremental spends• Executed Activation, reactivation, and retention campaigns on user cohorts • Designed and executed marketing comms using multiple copies & creatives to drive actionCross-Sell Campaigns• Led and optimized campaigns by leveraging MoEngage in-app marketing • Implemented re-marketing campaigns, A/B testing, and funnels to improve CTR & conversion rate

Education

• Ramniranjan Jhunjhunwala College

  Bachelors of Management Studies (BMS), Marketing

• Chetana's Institute of Management and Research

  PGDM, Marketing

• Pune Vidya Bhawan High School

  SSC

Skills

• Product Development
• Marketing Communications
• Analytics
• Competitive Analysis
• Business Strategy
• Selling
• Marketing Management
• Sales
• Team Management
• B2b
• Crm
• Good All-Round IT Skills
• Marketing Research
• Business Development
• Brand Management
• Marketing Strategy
• Key Account Management
• Rational and Logical Approach Towards Problem Solving
• Social Media Marketing
• New Business Development
• Strategy
• Good Interpersonal Skills
• Market Research
• Management
• Marketing