Samee Rauf

Ai and Software Engineer @PMG

Optimized multi-million dollar media budgets for major QSR clients by developing a predictive forecasting tool using weather data, statistical regression, and LangChain- Engineered an ad creation automation system that integrates with advertising platform APIs to generate bulk-upload sheets, saving 3–5 hours per campaign build per team member and enabling rapid scaling of ad launches- Designed and deployed a domain-negation platform that programmatically screens unsafe/low-value sites and publishes exclusions via API across 10+ accounts, reducing waste and brand risk- Collaborated cross-functionally with media stakeholders to gather requirements, validate workflows, and ensure engineering solutions directly addressed campaign needs and improved team efficiency- Implemented robust observability and logging standards (success/failure tracking, monitoring dashboards) across multiple tools, improving transparency, debugging speed, and system reliability.