Sam Decombel
Co-founder and Chief Executive Officer @Fitnessgenes
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WORK HISTORY
Co-founder and Chief Executive Officer @Fitnessgenes
FitnessGenes uses DNA and other biological data to identify risks and deliver personalised nutritional, exercise, and lifestyle recommendations through our patented platform, ensuring scientifically validated health actions with maximum impact for each individual.Established in 2013 as a direct-to-consumer service, FitnessGenes has recently shifted focus to B2B, launching a client management platform in 2024 - FitnessGenes Pro - for healthcare practitioners including personal trainers, nutritionists, and functional medicine doctors.This web-based portal generates customisable reports that assess an individual’s health needs, enabling practitioners to offer the most effective preventative health recommendations grounded in peer-reviewed research. Continuously updated by our in-house science team, the system evolves with the user over time, adapting to changes in behaviour and age. With chronic, lifestyle-related health conditions now driving over 80% of healthcare costs, FitnessGenes\' platform has the potential to revolutionise our approach to health, enhancing preventative healthcare through biological personalisation.
EDUCATION
University of Birmingham
Bachelor's degree, Biology/Biological Sciences, General
University of Birmingham
PhD, Gene Flow in Rice
SKILLS
ABOUT SAM DECOMBEL
I’m the CEO and co-founder of FitnessGenes, a pioneering health technology company that uses DNA analysis and AI-driven insights to help individuals and businesses understand how their unique genetics influence health, fitness, and longevity, empowering truly personalised, preventative health decisions.My passion for this mission is deeply personal. I lost my dad to a preventable lifestyle-related disease when he was just 57 years old. He’s the reason I’m dedicated to helping others make better informed, personalised health choices, to keep more families together, for you a health and fitness professional or business looking for a way to offer a more personalised service to your clients? 🧬 At FitnessGenes, we\'ve developed our Pro platform - a powerful tool that lets you quickly create custom-branded genetic reports for your clients, with comprehensive education and training included to ensure you get the most out of it. Differentiate yourself from the competition and stay at the cutting edge of health research by offering personalised DNA insights and evidence-backed recommendations across a range of health and fitness goals. Help your clients achieve their objectives faster while driving business growth, maintaining client engagement, and increasing monthly revenue!Weight Loss Muscle-Building Endurance Hormone Health Heart Health Brain Health Inflammation Biological Ageing Appetite Control Blood Sugar Levels Vitamin & Mineral Requirements Sleep 🧘 New Women\'s Health category recently added! Download a sample report now: am a co-founder and Chief Executive Officer of FitnessGenes Ltd, a pioneer in the fitness genomics industry. We have developed a patented model (EP34•••69) that analyses an individual\'s DNA in combination with relevant lifestyle factors to provide evidence-backed exercise, nutrition and lifestyle recommendations, and workout plans.🧬 At FitnessGenes, our mission is to empower people to live longer, healthier, and happier lives by unlocking the secrets of their unique biology-*Awards and achievements*:Granted patent (co-inventor)- EP34•••69 Determining an Optimal Wellness Regime (2023) University of Birmingham - Alumni of the Year 2018Red Woman of the Year - STEM shortlist 2016Huffington Post - Nine Parents Who Made A Stand In 2016: From Breastfeeding To Gender Stereotypes
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