Aditya Samdani
Business Growth Architect | Marketing, Technology & AI Strategist | Advisor to Founders, Investors & Growth Companies | Ex-Founder
- Role
- Partner at Highpurple
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Aditya Samdani
With 25+ years across marketing strategy, business operations, automation, AI, and…
Experience
Partner
Aug 2013 — Present · Hyderabad, IN
At Highpurple, I lead MarTech transformation and data-driven growth strategy for clients across sectors including SaaS, Healthcare, EdTech, and BFSI. My focus is on aligning marketing operations with business outcomes by modernizing tech stacks, improving funnel performance, and embedding analytics into decision-making.Key contributions include designing integrated MarTech architectures for multi-channel campaign execution and building unified reporting frameworks for real-time performance visibility. I\'ve managed and optimized multi-million dollar annual media spends, delivering measurable ROI improvements through advanced analytics and AI-powered marketing automation.Additionally, I\'ve developed proprietary AI solutions to improve budget allocation, audience segmentation, and campaign optimization-enabling clients to scale sustainably while reducing CAC and improving attribution clarity.Major Clients:3M India Filtrete, 3M Littmann, 3M Dental Product, IIM Calcutta, NPIC, NSE TalentSprint, IIT Kanpur, IISc Bangalore, Hyderabad, IIT Hyderabad, GoMedici.com, TheLuxeNomad.com, Yachtico.com
Education
Indian Institute of Management, Calcutta
Advanced Programme in AI-Powered Marketing
2020 — 2021
ITM Group of Institutions
MBA, Marketing, Finance
1994 — 1996
Skills
- Integration
- Project Planning
- Software Development
- Idea Incubation
- Product Management
- IT Strategy
- Product Development
- Mobile Applications
- Strategy
- E-Commerce
- Program Management
- Start-Ups
- Strategic Planning
- Pmp
- Leadership
- Business Analysis
- Vendor Management
- Web Applications
- Agile Methodologies
- Management
- Business Development
- Digital Marketing
- Team Management
- Saas
- Requirements Analysis
- Strategic Partnerships
- Cloud Computing
- Sales
- Product Incubation
- Mobile Devices
- Business Intelligence
- New Business Development
- Soa
- Enterprise Software
- Enterprise Architecture
- Web Services
- Project Management
- Sdlc
- Solution Architecture
- Software Project Management
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