Sam Wild

About Sam Wild

Hi, I\'m Sam As the founding PMM at Close.com, I help small businesses find (and adopt) our powerful, impactful CRM.I\'m a natural writer and storyteller who always brings an honest perspective in difficult conversations. I lean into the skid. I\'m comfortable burning down the metaphorical house in pursuit of a more aligned vision. I find the red threads: the most meaningful ways to differentiate a narrative. My community describes me as adaptable, thoughtful, organized, and intentional.Here\'s some of my recent wins-Launched interactive product tours on Close.com. Visitors who engage with them are 2x more likely to convert to customers. Our trials and new customers increased 29% in 6 months-Set up a new customer webinar series, with the first webinar generating $1.5M in influenced existing ARR and $30K+ in new ARR from a single event registrants, 85% retention, 50% attendance). New episodes consistently surpass these benchmarks-Drove Close to #1 in the SMB CRM category on G2, improving category visibility and buyer confidence-Ran a quarter-long customer research sprint to inform Close\'s AI pricing, positioning, and product roadmap. Talking to customers and prospects is the heart of PMM and my north star.I\'m insatiably curious with deep empathy––just ask my YouTube algorithm that\'s currently suggesting Nigerian food recipes and ultralight backpacking gear and Zen Buddhist meditations. I believe people are resilient and fascinating. I love those moments where everything else blurs around us and we find ourselves in a deep, insightful conversation.I manage many channels and lanes at Close.com: I started our webinar and interactive demo channels in 2025, run product launches and GTM campaigns for feature releases (including an upcoming release breaking into a new category), and own the research for our small business and startup founder segments. As a solo PMM, I\'m the owner of most of our campaigns: vertical, competitive, and GTM.I use the resources I get from working to wander into the Colorado mountains with my pup Maple, to eat as much amazing food as I can stuff in my body, and to travel the world shooting film and going into really old churches. I connect my personal ethos and my tech job with a simple belief: If I do my job really well this week, an overwhelmed, frustrated small business owner out in the world will find Close––and their life will get much easier. That\'s my why.

Experience

1. Senior Product Marketing Manager

   Close

   Dec 2022 — Present · Denver, CO, US

   As a small and collaborative team of just 2 founding PMMs, we manage Close\'s messaging and positioning strategy, product-related marketing on Close.com, and the relationship between our PMM and PM orgs. My team counts on me for researching, prioritizing, and overseeing our go-to-market campaigns (vertical, competitive, and feature-based)-Launched interactive product tours on Close.com. Visitors who engage with them are 2x more likely to convert to customers (13.5% vs. Our trials and new customers increased 29% in 6 months-Set up a new product webinar program, with the first webinar generating $1.5M in influenced existing ARR and $30K+ in new ARR from a single event registrants, 85% retention, 50% attendance)-Drove Close to #1 in the SMB CRM category on G2, improving category visibility and buyer confidence.

Education

• Drake University

  Bachelor's degree, Magazine Journalism

  2011 — 2014