Sam Buchanan

WORK HISTORY

EDUCATION

SKILLS

ABOUT SAM BUCHANAN

I’m a product leader with 10+ years of experience driving growth across consumer apps, marketplaces, e-commerce and mobile app products. I’ve built and scaled experimentation programs that improved acquisition, activation, and retention - driving $MM+ in revenue as a result. I’ve also taken products from zero to one, validating product-market fit and shaping roadmaps and strategy for early-stage products in high-ambiguity environments. I\'m most energized when I\'m discovering user problems, turning ambiguity & chaos into clarity & impact, and building products that make a real difference in their customer\'s lives.Key Experience • End-to-End Ownership: 10+ years leading strategy, execution, and impact to KPIs in fast-paced consumer and B2B2C environments • 0→1 Product Growth: Defined and led strategy for a new mobile shopping app from MVP through PMF, driving 2X lift in D1 & D7 retention, 3X lift in early engagement, and 100% lift in funnel conversion • Experimentation & Insights: Built and scaled $M+ A/B testing programs at multiple orgs to drive sustained lifts in AOV, CTR, Conversion and Revenue. • Team Leadership & Product Process: Managed and mentored high peforming teams of product managers in high ambguity orgs, introducing scalable best practices for discovery, experimentation, validation & strategic execution • Customer-Centric Product Leader: Built out user research function from scratch, running PMF surveys, generative interviews, and iterative validation loops to align the roadmap with real user needs