Sam Buchanan

About Sam Buchanan

I’m a product leader with 10+ years of experience driving growth across consumer apps, marketplaces, e-commerce and mobile app products. I’ve built and scaled experimentation programs that improved acquisition, activation, and retention - driving $MM+ in revenue as a result. I’ve also taken products from zero to one, validating product-market fit and shaping roadmaps and strategy for early-stage products in high-ambiguity environments. I\'m most energized when I\'m discovering user problems, turning ambiguity & chaos into clarity & impact, and building products that make a real difference in their customer\'s lives.Key Experience • End-to-End Ownership: 10+ years leading strategy, execution, and impact to KPIs in fast-paced consumer and B2B2C environments • 0→1 Product Growth: Defined and led strategy for a new mobile shopping app from MVP through PMF, driving 2X lift in D1 & D7 retention, 3X lift in early engagement, and 100% lift in funnel conversion • Experimentation & Insights: Built and scaled $M+ A/B testing programs at multiple orgs to drive sustained lifts in AOV, CTR, Conversion and Revenue. • Team Leadership & Product Process: Managed and mentored high peforming teams of product managers in high ambguity orgs, introducing scalable best practices for discovery, experimentation, validation & strategic execution • Customer-Centric Product Leader: Built out user research function from scratch, running PMF surveys, generative interviews, and iterative validation loops to align the roadmap with real user needs

Experience

1. Director of Product

   Favor Delivery

   Feb 2026 — Present · Austin, TX, US

   Leading teams and product managers to drive growth, discovery, and engagement for Favor\'s consumer experience.

Education

• Belmont University

  Music Business

  2007 — 2009

• Baylor University

  BA, Economics

  2009 — 2011

Skills

• Investments
• Sql
• Access
• Analysis
• Strategic Planning
• Public Speaking
• Business Analysis
• Accounting
• Research
• Social Networking
• Management
• Data Analysis
• Microsoft Excel
• Powerpoint
• Product Management
• Time Management
• Financial Analysis
• Entrepreneurship
• Negotiation
• Salesforce.com
• Market Research
• New Business Development
• Outlook
• Budgets
• Finance
• Account Management
• Microsoft Word
• Team Leadership
• Business Development
• Customer Service
• Start-Ups
• Project Management
• Microsoft Office
• Sales
• Leadership
• E-Commerce