Sam Brubaker

About Sam Brubaker

I lead demand generation and brand growth for direct-to-consumer home-improvement businesses, where marketing performance directly impacts revenue, sales efficiency, and long-term enterprise value.Over the past several years, I’ve built and scaled multi-market marketing engines supporting in-home sales organizations across windows, doors, and broader home-improvement services. My focus is on predictable, profitable growth; aligning media, lead quality, call center performance, and sales outcomes at scale.What I do best- Scale DTC lead generation across multi-state, multi-market footprints- Own the full acquisition funnel: TV, digital, events, call center, CRM- Improve lead quality, appointment rates, and close rates — not just volume- Balance brand building with performance marketing in high-consideration categories- Partner closely with sales leadership to drive revenue efficiencyExperience includes- Managing seven-figure monthly media investments- Supporting in-home sales teams operating across dozens of markets- Optimizing cost per lead, appointment conversion, and downstream sales performance- Building attribution and forecasting models across TV and digital- Leading teams through rapid growth, market expansion, and optimization phasesIncreasingly, my work centers on enterprise-level growth levers: media mix strategy, attribution maturity, organizational design, and marketing’s role in valuation and scalability.I’m passionate about building durable growth engines in complex, real-world DTC environments, especially where marketing, sales, and operations must work in lockstep.

Experience

1. Vice President Marketing

   Champion Windows & Home Exteriors

   Jan 2021 — Present · Cincinnati, OH, US

   Oversee corporate marketing strategy, branding, media buying and digital technology for 50+ locations nationally. Responsible for the negotiation and management of strategic partnerships, lead generation efforts and sales support to drive growth, brand awareness and maximize ROAS.

Education

• Thomas More University

  Master of Business Administration (MBA)

• University of Cincinnati

  Bachelors, Electronic Media

• University of Cincinnati

  Bachelor of Arts

Skills

• Strategic Planning
• Problem Solving
• Business Planning
• Sales Operations
• Segmentation
• Planning
• Customer Service
• Budgeting
• P&L
• Marketing Communications
• Sales
• Online Advertising
• Marketing Management
• Email Marketing
• Sales Presentations
• Social Media Marketing
• Market Planning
• Digital Marketing
• Media Planning
• Management
• Analysis
• Forecasting
• Crm
• Online Marketing
• Event Management
• Marketing
• Database Marketing
• Integrated Marketing
• Strategy
• Budgets
• Retail
• B2b
• Direct Marketing
• Direct Mail
• Marketing Strategy
• Direct Sales
• Leadership
• Market Research
• Project Planning
• Advertising