Samuel Johnson
Content Marketing Manager
- Role
- Content Marketing Manager at Neocis
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Samuel Johnson
I\'m an experienced writer and content manager with a deep understanding of B2B and B2C marketing. I’m thoughtful in my approach, leveraging strong creative instincts, digital marketing expertise, and a data-driven outlook to develop and deploy impactful content for all channels. I’ve spent most of my career in the healthcare space (medical and dental devices, healthcare revenue cycle software) and have also worked for a branding agency and one of the world’s most popular sportswear brands. Skills & Tools Copywriting & copyediting (Adobe InCopy) Content management (WordPress, TYPO3) Organic & paid social media (Sprout Social, Hootsuite, HubSpot, Klear) Social media advocacy & social selling PR & corporate communications (Meltwater, Notified) Marketing automation (Marketo, HubSpot) Video production Brand & product marketing Employer branding Web analytics & SEO (Google Analytics) Conversational marketing (Drift) Sales enablement (Showpad) Naming Project management (Monday.com, Asana, Wrike)
Experience
Content Marketing Manager
Apr 2022 — Present · Detroit, MI, US
Develop omnichannel content strategy that contributes to key demand and lead generation objectives. • Write clinician- and patient-facing deliverables—everything from landing pages and press releases to display ads and event signage.• Played integral role in the launch of revamped website. Responsible for ongoing updates and optimization.• Manage all facets of company’s social media presence. Have grown combined followership from roughly 13k to 43k in three years. Average engagement rate of 9% on LinkedIn and 4% on Meta platforms. Average YoY impression growth of 131%. Produced $215k in revenue.• Directed more than a dozen videos (patient, doctor, and employee testimonials, product promos, and more). Actively manage 2 YouTube channels. • Launched a quarterly email newsletter. Sent to more than 11k marketable contacts. 31.5% average click-to-open rate. Has generated $205k in revenue.• Established a cohesive, more impactful brand voice. Collaborated with designer/art director to update brand guidelines and implement them across the company. • Manage relationships with a variety of vendors and agency partners.
Education
DePauw University
Bachelor's Degree, English | Economics
2010 — 2014
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