Sambit Sourav

About Sambit Sourav

Result-driven professional with 7+ years of experience in Data Science and Business Intelligence Engineering.•Expertise in advanced statistical methods to deliver actionable insights and drive business growth.•Skilled in utilizing sophisticated machine learning algorithms, data visualization tools, and big data technologies to solve complex problems and optimize performance.•Proven ability to translate data into strategic recommendations, enhance user experiences, and improve decision-making processes.•Hands-on experience with: 1) Propensity Modelling for Churn Analysis, Fraud Analysis, LTV Analysis. 2) Reporting and Business Intelligence Solutions (KPI, Metrics, Reports, and Dashboards) 3) Teradata Database Management using HiveQL and SQL 4) SAP (BusinessObjects, Crystal Reports) 5) Data Integration and ETL Pipelines 6) Data Mining and Statistical Modeling 7) Machine Learning and Visualization Techniques•Seeking an opportunity to leverage my expertise to enable data-driven solutions and help businesses gain a competitive edge.

Experience

1. Lead Data Scientist

   AT&T

   Mar 2021 — Present · TX, US

   Lead analysis of sales traffic conversion from test to target using Adobe Target segmentation, and Measure campaign and product effectiveness using A/B testing in Adobe Analytics to support improved sales performance.• Spearheaded data-driven strategies that led to a 7% increase in revenue for AT & T by identifying key growth opportunities and optimizing marketing campaigns.• Developed predictive models to forecast sales trends and customer behavior, resulting in a 15% improvement in conversion rates and customer retention.• Implemented advanced A/B testing and web analytics techniques to enhance user experience in our Buy-Flow, leading to a 22% increase in Paid Search and Organic traffic and engagement.• Optimized operational workflows through ETL Restructuring, reducing costs by 9% and increasing overall efficiency.• Collaborated with business stakeholders to create dashboards and reports that provided real-time insights, enabling faster and more informed decision-making.• Created Forecasting Model with Optuna controller to control the density of forecasting at a daily level.• Created Propensity Models for Churn Analysis of New Customers in our Website using Regressors and Decision Trees.• Designed Schemas in Snowflake and Data brick runtime/SQL to organize data storage.• Drive requirements to automate and build self−service solutions for routine reporting requests, e.g, Executive Reporting Dashboard, User Story intake using Tableau and PowerBI.• Develop deep insights on special sales events, and derive useful insights from them using U-Mart.

Education

• The University of Texas at Dallas

  Master's degree, Business Analytics

  2018 — 2020

• University of the Cumberlands

  Executive MBA, Business Administration and Management, General

• KIIT - Kalinga Institute of Industrial Technology

  Bachelor's degree, Telecommunications Engineering

  2012 — 2016