Soumya Biswas

About Soumya Biswas

UX Design Leader with 17+ years driving product, AI/ML, and multi-device Experience Innovation across global technology ecosystems. Proven track record in scaling and restructuring design orgs, shaping AI-driven product strategy, and delivering measurable improvements in engagement, conversion, retention, efficiency, and customer trust. Led high-impact teams across India, SE Asia, and North America, building design maturity in organizations ranging from fast-growth startups to enterprise product portfolios. Known for a data-informed, diplomatic leadership style that unifies Product, Engineering, and Research to deliver durable business outcomes.KEY ACHIEVEMENTS At Cisco, improved AI Assistant onboarding from 44% → 72% for greenfield customers and doubled weekly engagement, while helping establish AI interaction frameworks now used across the firewall portfolio. Scaled Simplilearn’s design org from 8 → 27, increasing learning engagement (+37%) and raising Pre-Sales conversion from 2.3% → 3.9%(+69.6%) through KPI-driven experience strategy. Redesigned Halodoc’s HealthTech pathways for 12M+ users, achieving a 71% search-to-booking conversion, and launching web teleconsultation and app-based medicine delivery. Defined the voice persona and conversational UX for Samsung Bixby 1.0, contributing a vetted library of 170K responses and earning the Managing Director’s Certificate of Achievement. Led innovation across dual-screen, wearable, automotive, and IoT ecosystems, securing a US patent and influencing emerging multi-display interaction strategies.

Experience

1. Product Design Leader

   Cisco

   Mar 2023 — Present

   Leading the Design team for AI Assistant & Firewall Management, collaborating with the Director of Design, PM org, Engineering org, and UX researchers under the Firewall & Cloud Security design organization- Improved AI Assistant onboarding for greenfield customers using data-led UX iteration informed by behavioral insight- Partnered with Product to define multi-quarter AI roadmaps and contributed to AI ethics and interaction frameworks adopted across firewall products- Presented Firewall & Cloud AI Assistant UX work at CiscoLive! Amsterdam, providing visibility for evolving AI-driven security workflows- Facilitated cross-functional workshops (UX, PM, Eng, SMEs) to unlock complex problem areas and explore forward-looking experience concepts.

Education

• Good Shepherd International School

  International Baccalaureate, English HL, Mathematics HL, Physics HL, Chemistry, ITGS, French

  2001 — 2003

• Goethals Memorial School

  ICSE

  1999 — 2001

• Penn State University

  BA in Art, New and Emerging Media

  2003 — 2007

Skills

• User Experience Design
• User Scenarios
• User Experience
• Resource Management
• Wireframes
• Task Analysis
• Usability
• Usability Testing
• Graphic Design
• User Research
• Mobile UX Design
• Mobile Design
• Contextual Inquiry
• Interaction Design
• Design Strategy
• Paper Prototyping
• Heuristic Evaluation
• Wireframing
• User Interface Design
• Wire Framing
• Project Management
• Persona
• Agile Methodologies
• Information Architecture
• Agile Project Management
• Business Analysis
• Design Thinking
• Information Design
• Usability Engineering
• Adobe Fireworks
• Experience Design
• User-Centered Design
• Heuristic Analysis
• Participatory Design
• Project Planning