Simardeep Singh

About Simardeep Singh

As a Senior Associate at IPG Mediabrands, I manage end-to-end paid search and social media campaigns across platforms like Google Ads, Microsoft Ads, Meta, LinkedIn, and TikTok. My role focuses on campaign execution and optimization through bid management, audience targeting, and A/B testing, ensuring performance maximization. I consistently analyze campaign data, delivering actionable insights to improve ROI and drive measurable results. With a Bachelor’s degree in Information Technology from Sikkim Manipal University, I bring a strong technical foundation to my marketing expertise. My certifications in Snapchat Ads Manager, LinkedIn Marketing Solutions, and Meta Media Buying further strengthen my ability to leverage data-driven strategies to optimize campaigns and achieve business growth.

Experience

1. Senior Associate - Paid Search & Social

   IPG Mediabrands

   Feb 2025 — Present

   At IPG Mediabrands, I handle end-to-end paid search and social media campaigns across platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, and TikTok. My role involves campaign execution and optimization, including bid management, audience targeting, and A/B testing to maximize performance. I continuously monitor and analyze campaign performance, providing actionable insights to improve ROI and drive results.

Education

• Sikkim Manipal University (SMU)

  Bachelor of Science - BS, Information Technology