Sambbhav K.
Head of Content (Microdramas), Sooper (Hoichoi) | ITA & SWA Award-winning TV Screenwriter | Ex-Pocket FM (Creative Lead, Growth) & Disney Star | Storytelling Strategist
- Role
- Founding Head of Content Micro Dramas Sooper (by Hoichoi) at hoichoi
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sambbhav K.
I head content at Sooper, Hoichoi/SVF’s Hindi microdrama platform. I’ve shipped multiple…
Experience
Founding Head of Content Micro Dramas Sooper (by Hoichoi)
May 2025 — Present · Mumbai, IN
Building India’s most addictive AI-powered Hindi-language microdrama app—one gripping story at a time.Role includes: Leading the Microdrama Content Division at Sooper, commissioning Hindi-language original shows and experimenting with AI-enabled creative concepts focused on retention and engagement.Managing a lean creative production team and producing high-quality shows within tight budgets, while balancing creative experimentation with production efficiency.Overseeing producer management and the full creative lifecycle — discovering concepts, shaping scripts, supervising production, and ensuring on-time, on-budget delivery.Driving concept development, scripting, and post-launch optimization in close collaboration with product and marketing teams to align creative outcomes with audience insights.Establishing a fast-experimentation model that is integrating data insights into creative pipelines and enabling continuous learning and storytelling-led growth.
Education
Chandigarh Engineering College
Engineer’s Degree, Information Technology
2010 — 2014
Hansraj Public School
High School, CBSE
2001 — 2008
Star Writers Program
Disney Star, Screenwriting
K J Somaiya Institute of Management
Master of Business Administration (M.B.A.), Marketing
2014 — 2016
Hansraj Public School
Senior Secondary, Physics, Chemistry and Mathematics
2008 — 2010
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