Samarth Yadav
Business Specialist | ADTECH | Programmatic Advertising | Founder, AIROSMART (Top 100 - Startup India) | #HelpingPublishers #Growth
- Role
- Sales Coordinator at TapMind
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Samarth Yadav
I specialize in publisher partnerships and monetization growth across App & Web…
Experience
Sales Coordinator
Dec 2024 — Present
Team Leadership & Strategy- Led a 10-member cross-functional BD team (Outreach, POC, Cold Calling), achieving a 39.7% lead-to-conversion rate- Built TapMind’s entire BD function from scratch, designing workflows, SOPs, and training programs for scalable growth.Publisher Acquisition & Multi-channel Outreach- Designed end-to-end BD workflows: lead sourcing → qualification → outreach → CRM handoff- Executed Email, LinkedIn, WhatsApp, and Call campaigns, improving Tier-1 and Tier-2 market response rates- Developed engagement-based follow-ups and personalized campaigns using merge tags (Geo, Category, Language, Sub-genre).Email Infrastructure & Domain Management- Architected email marketing systems (Smartlead, Zoho Campaigns) with domain setup, SPF/DKIM/CNAME, and SMTP configuration for high deliverability- Implemented domain reputation management, separating core domain (tapmind.com) from marketing domains to protect sender health.Tools, Analytics & Reporting- Integrated Zoho CRM, Zoho Voice, Superfone, Zoho Sign, DocuSign to streamline workflows, approvals, and reporting- Built centralized databases and dashboards for lead tracking, segmentation (Interested / Not Interested / Follow-up), and campaign performance analytics- Presented engagement metrics by country, ad format (Display, Video, CTV), and publisher type for leadership insights and strategy adjustments.Core SkillsBusiness Development | Publisher Acquisition | Multi-channel Outreach | CRM & Automation | Analytics & Reporting | Team Leadership | AdTech Ecosystem
Education
Gayatri public school, Agra
High school
Sahyadri College of Engineering & Management
Bachelor of Engineering - BE, Computer Science
2019 — 2023
Resonance Eduventures Limited
Student, IIT JEE
Disha Delphi Public School, Kota
Senior secondary, Mathematics
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