Samarth Modi
- Role
- Data Scientist at SoFi
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Samarth Modi
Samarth is an experienced Full-Stack Data Science professional with a Masters degree, an…
Experience
Data Scientist
Jul 2022 — Present
Marketing Data Science: Data Science & Product Analytics lead, supporting two key businesses at SoFi: 1. MIC - Money (Banking), Invest, and Credit Cards 2. ECI - Lantern (Loans service), Protect (Insurance), Relay (Credit Score monitoring)- Driving highly visible, strategic projects that are imperative to the MIC/ECI business’s short-term as well as long-term goals by translating business goals into actionable tactics and campaigns informed by data - Building machine learning (ML) models and solutions that touch on attribution, forecasting, and budget allocation across our marketing channels - Analyzing marketing spend, customer journey, acquisition funnel, and product engagement data to generate business insights, inform marketing strategy and unlock potential value, and partner across other functional groups like Marketing, Business, Operations, and Engineering for implementation - Working closely with the Marketing Managers to produce regular updates to Business and senior leadership by synthesizing data into succinct presentations that influence the decision making - Own comprehensive daily, weekly, and monthly reporting of all member engagement KPIs through building the right dashboards to track and communicate performance, as well as support partners with ad hoc analysis requests
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