Samarth Bhatnagar

About Samarth Bhatnagar

Passionate about communication and decoding its strategic applications in advertising. Also keen to continue learning in the fields of Brand Management, Consumer Behaviour, Digital Marketing and Product Management. Always looking to explore applications of innovative and emerging technologies in advertising.Various responsibilities handled throughout my industry experience in relevant roles has been led to considerable familiarity with B2B marketing, brand marketing, product marketing as well as all aspects of integrated digital marketing. An eagerness to explore avenues to add value, and persevering pursuit of solutions to difficult questions are other traits that continue to facilitate me.Enjoy interacting with professionals from all industries and business functions. Have a strong inclination to build long term professional relationships for mutual growth.Fond of subjects related to music, science, history, psychology and sports; and always looking forward to a conversation or two about these and more.

Experience

1. Associate Director - Marketing

   redBus

   Jan 2025 — Present · Bengaluru, IN

   Responsible for planning and strategy of marketing initiatives in user acquisition, user retention and marketing tech functions for growth of redBus, and other business units associated with redBus, in India and SEA.

Education

• MICA | The School of Ideas

  Post Graduate Diploma in Management, Strategic Marketing and Communication

  2015 — 2017

• Kurukshetra University

  Bachelor of Technology (B.Tech.), Computer Science

  2009 — 2013

Skills

• Consumer Behavior
• Marketing
• Comscore
• Microsoft Office
• Leadership
• Inbound Marketing
• Consumer Insight
• Microsoft Word
• Adobe Photoshop
• Market Research
• Limesurvey
• Team Management
• Management
• Marketing Strategy
• Content Marketing
• Digital Marketing
• Gimp
• Business Strategy
• Social Media Marketing
• Microsoft Excel