Samarth Arora
Analytics at CoinDCX | Business & Strategic Insights | Data Consultant | Growth | Product | FinTech
- Role
- Analytics at CoinDCX
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Samarth Arora
Our team at CoinDCX thrives on transforming complex data into strategic business insights, a skill honed during my tenure as a Business Product Analyst at Wint Wealth. Equipped with a BTech in Computer Science from Vellore Institute of Technology, my educational background laid a strong foundation for my analytical competencies. Contributing to ad hoc reporting and strategic planning, I strive to leverage business insights to drive product growth and innovation. My journey, underscored by a commitment to excellence and a collaborative ethos, is about harnessing the transformative power of analytics to inform and inspire actionable business decisions.
Experience
Analytics
May 2024 — Present · Bengaluru, IN
Spearheaded growth initiatives, including designing a fee simulator and liquidity models, driving over $1.7M in additional annual revenue. Launched a milestone-based referral program from scratch, acquiring 10% new users, boosting conversion by 20%, and generating $600K in early revenue. Developed advanced user segmentation (e.g, Trader vs. Investor; Activity Status), increasing reactivation by 10%, retention by 5%, and adding $50K in monthly revenue through tailored strategies. Optimized acquisition, reactivation, and retention campaigns via A/B testing, leading to a $10K monthly reduction in campaign costs. Built a framework influencing new token listing decisions, unlocking an additional $100K in projected annual revenue. Recognized as Employee of the Month for spearheading innovations in user segmentation and the referral program
Education
Modern School Rishikesh
ICSE
Vellore Institute of Technology
Bachelor of Technology - BTech, Computer Science
Nirmal Ashram Deepmala Public School
CBSE
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