Scott Marshall

About Scott Marshall

Strategic marketing and marketing technology director with 15+ year track record of leading marketing and experience transformation initiatives including enterprise websites,$2B+ NPI machine launches, marketing technology onboarding, and business/dealer enablement programs. Experience securing, managing and allocating $50MM+ CapEx/OpEx annual budgets and managing leaders of teams that own 10+ digital marketing & content software products. Excels at setting the vision, leading the roadmap development, then delivering integrated, cross-channel customer experienes, technology enablement and marketing activation across all phases of the customer lifecycle. Performance-focused leader (of both leaders and individual contributors) who maximizes and develops employee strengths with a reputation for creating a thriving work-life experience through engagement and empowerment. Relentless supporter and evangelist for world-class EX (employee experience) to ensure team members and co-workers achieve their personal and professional goals.

Experience

1. Digital Marketing Enablement Group Product Director

   Caterpillar Inc.

   Jan 2022 — Present · Cary, NC, US

   Leads 3 teams within the Cat Digital Division - Enterprise Marketing Content Supply Chain, Site Engagement and Digital Retail Shopping Experience. Teams are comprised of leaders and senior-level product owners, program managers, strategists and business analysts who are responsible for managing over a dozen technology products and 60+ web experiences including our corporate website (cat.com), DAM, Product Information Management, Enterprise Search and a first-to-market retail-focused machine shopping experience.

Education

• University of Iowa

  BA, Marketing and Communications

Skills

• Digital Strategy
• Social Media Marketing
• Google Analytics
• Interactive Marketing
• Email Marketing
• Online Advertising
• Web Analytics
• Integrated Marketing
• Sem
• Digital Marketing