Samarpita Samaddar

About Samarpita Samaddar

As a senior communications leader, I specialise in building global communications strategies for culturally resonant brands at the intersection of technology, culture, content and communities. I’ve been leading integrated communications across brand, product, corporate, consumer, policy, trust & safety and crises. Previously, as Communications Director at Bumble, I led integrated culture-led communications across India and Southeast Asia, serving as the company’s India spokesperson, driving business outcomes. I built policy comms, product storytelling, crisis and reputation strategy, developed content IPs, talent partnerships, and social-first narrative frameworks that positioned Bumble as a safe, inclusive dating and social networking platform. Over the years, I have built communications architecture for brands in some of the world’s most complex and culturally dynamic markets in India, APAC, UAE in industries such as consumer tech, entertainment, sports, the arts, and lifestyle. Prior to Bumble, I worked in the entertainment industry, establishing two film studios, where I led PR & comms for 40+ film campaigns across genres, budgets and eight Indian languages in India and international markets (UAE, UK, USA). Currently, I advise global startups and scale-up businesses on brand and communications strategies. I thrive in high-stakes, high-visibility environments. My work is embedded in storytelling, culture and trust—helping companies launch, expand, grow in complex markets and navigate high-stakes moments while building narratives that resonate with audiences, media and policymakers alike.

Experience

1. Brand and Communications Consultant

   Bluechip.Social

   Jan 2025 — Present · IN

   I work with founders, global startups and scale-up businesses, in following areas:• Building brand architecture & foundational frameworks (mission, vision, purpose, positioning, tone of voice etc.)• ⁠Communications and narrative strategy - crafting messaging, brand narratives, devising campaigns • Clarity, consistency and narrative alignment across brand, product and markets• ⁠PR strategy across platforms • Content strategy (owned channels)• ⁠Culture marketing (micro storytelling on socials, collabs with pop culture & content platforms & pages, creator strategy and select talent partnerships)For scale-up and high-growth companies:• Integrated communications strategy• PR strategy and narrative development• Creator and culture strategy• Storytelling on emerging platforms • Crisis Communications • Policy Communications

Education

• Commits - Institute of Journalism and Mass Communication

  Master of Arts (M.A.)

  2008 — 2010

• University of Calcutta

  Bachelor of Arts (B.A.)

  2005 — 2008