Samaria Morgan
Ux Strategist & Designer @Terakeet
Signup · Get unlimited contacts
WORK HISTORY
Ux Strategist & Designer @Terakeet
Developed 4 actionable design recommendations on conversion funnel optimization for a leading children\'s hospital site, resulting in a 27% increase in site leads- Created 5 research initiatives—writing briefs, proposals, leading recruitment, testing, and synthesis artifacts to support cross-functional stakeholders in an agency setting, resulting in insights that informed $17k+ in product strategy decisions- Directed multi-phase UX analysis (survey of 250+ users,+13 moderated interviews), identifying adoption barriers, trust gaps, and clarity issues that informed content strategy for Google Pay and fintech partners- Led user-driven UX proposal to client executives, clarifying key misperceptions and influencing updates that improved user education, resulting in an 11% lift in organic search visibility for a nationally acclaimed financial institution- Directed a moderated AI Search Behavior Study to identify how users engage with AI Overviews in Google SERPs; findings informed SEO and keyword prioritization to gain brand authority with a zero-click strategy, resulting in a 23% lift in engagement across high-priority financial pages- Collaborated within a cross-functional technology organization to implement progressive disclosures on interactive calculators, reducing call center inquiries by 12% for a top mortgage lender- Designed and executed 7 design decisions for a Fortune 500 banking client’s Digital Tools pages, through click heatmap analysis with qualitative testing to identify drop-off points, resulting in a 9% increase in app-download conversion- Produced client deliverables by blending data visualization and user voice—leveraging ratios, voice clips, and storytelling, resulting in driving 30% faster executive decision-making and inspiring strategic partnerships with external product teams
EDUCATION
The University of Texas at San Antonio
Bachelor of Business Administration - BBA, Project Management
ABOUT SAMARIA MORGAN
I\'m an extroverted person with a balanced interest in the \"Big Picture\" and its supporting details.I love expanding on my leadership capabilities and project management aptitudes to achieve significant goals.User Experience Portfolio: https://samarias-ux.webflow.io/B.B.A in Management ScienceCAPM Certified by the Project Management Institute
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.