Samaria Morgan
UX Strategist & Designer | UX Researcher | Human-Centric Advocate
- Role
- Ux Strategist & Designer at Terakeet
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Samaria Morgan
I\'m an extroverted person with a balanced interest in the \"Big Picture\" and its supporting details.I love expanding on my leadership capabilities and project management aptitudes to achieve significant goals.User Experience Portfolio: https://samarias-ux.webflow.io/B.B.A in Management ScienceCAPM Certified by the Project Management Institute
Experience
Ux Strategist & Designer
Jul 2023 — Present
Developed 4 actionable design recommendations on conversion funnel optimization for a leading children\'s hospital site, resulting in a 27% increase in site leads- Created 5 research initiatives—writing briefs, proposals, leading recruitment, testing, and synthesis artifacts to support cross-functional stakeholders in an agency setting, resulting in insights that informed $17k+ in product strategy decisions- Directed multi-phase UX analysis (survey of 250+ users,+13 moderated interviews), identifying adoption barriers, trust gaps, and clarity issues that informed content strategy for Google Pay and fintech partners- Led user-driven UX proposal to client executives, clarifying key misperceptions and influencing updates that improved user education, resulting in an 11% lift in organic search visibility for a nationally acclaimed financial institution- Directed a moderated AI Search Behavior Study to identify how users engage with AI Overviews in Google SERPs; findings informed SEO and keyword prioritization to gain brand authority with a zero-click strategy, resulting in a 23% lift in engagement across high-priority financial pages- Collaborated within a cross-functional technology organization to implement progressive disclosures on interactive calculators, reducing call center inquiries by 12% for a top mortgage lender- Designed and executed 7 design decisions for a Fortune 500 banking client’s Digital Tools pages, through click heatmap analysis with qualitative testing to identify drop-off points, resulting in a 9% increase in app-download conversion- Produced client deliverables by blending data visualization and user voice—leveraging ratios, voice clips, and storytelling, resulting in driving 30% faster executive decision-making and inspiring strategic partnerships with external product teams
Education
The University of Texas at San Antonio
Bachelor of Business Administration - BBA, Project Management
2016 — 2020
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