Samara Zwanger
Director of Signature Research @FIS
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WORK HISTORY
Director of Signature Research @FIS
As leader of FIS’ signature research program, I oversee a series of original research projects from conception to delivery and promotion. Working with both internal and third-party teams, I ensure that our research leads to engaging and useful thought leadership. What are the challenges and opportunities facing the diverse and global industry that FIS serves? How are end consumers driving change - and how is that reflected in the B2B world? And what innovations and transformations lie ahead? From banks and capital markets firms to merchants and corporations, our research examines the trends that will shape this market in the short and long term. And I package that analysis into interesting and actionable content that our customers and prospects actually want to use.
EDUCATION
Columbia University
BA, History
ABOUT SAMARA ZWANGER
With 25 years’ experience in journalism, marketing and communications, I have expanded my responsibilities to lead FIS’ signature research program. To put it simply, I develop and run original research projects that explore the challenges and opportunities facing a diverse and global industry. From banks and capital markets firms to merchants and corporations, I look at how companies and consumers are driving and responding to change as well as what the future may hold. Working with both in-house and third-party teams, I create interesting and insightful reports, infographics, videos and more to explain the findings and how our customers and prospects can use them to inform their strategies and meet their goals. My goals include driving FIS\' brand, improving the performance of our content, and turning research into engaging assets that our audience can - and wants to - use. FIS is a leading provider of technology solutions for merchants, banks and capital markets firms globally. Our employees are dedicated to advancing the way the world pays, banks and invests by applying our scale, deep expertise and data-driven insights. We help our clients use technology in innovative ways to solve business-critical challenges and deliver superior experiences for their customers. Headquartered in Jacksonville, Florida, FIS ranks #241 on the 2021 Fortune 500 and is a member of Standard & Poor’s 500® Index.
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