Samara Buchanan
Head of Strategic Marketing - Maritime @Thales
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WORK HISTORY
Head of Strategic Marketing - Maritime @Thales
Manchester, GB
As Head of Strategic Marketing for the Maritime Segment, I am tasked with- creating/executing multi-channel campaigns that improve prospect Pwin and enhance brand visibility - developing strategic business plans that drive growth and support entry into new markets - managing marketing budgets that optimise spending to deliver measurable results - cultivating strategic relationships with key stakeholders/customers
EDUCATION
Aston University
International Business, French, Business/Commerce, General
Solaris Executive Leadership Development Academy
Women’s Global Executive Leadership Development Programme
ABOUT SAMARA BUCHANAN
I am a B2B-focussed marketing lead with extensive experience in the aerospace and defence industry. In my current role, as Head of Strategic Marketing for Thales UK\'s maritime segment, I combine my pedigree in data-driven insights, with my passion for generating creative marketing solutions, to advance the visibility of our naval portfolio and achieve the maritime segments strategic objectives.
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