Samara Halterman

About Samara Halterman

With an unwavering passion for marketing excellence, I am an executive who builds trailblazing marketing strategies that propel revenue, launch innovative products in complex/competitive markets, and secure partnerships and alliances that take my business into the future. My experience transcends industries, regions, and products with both agency and in-house roles, where I have built top-tier teams, programs, campaigns, and initiatives. I truly have a natural eye for what will work and what will not. Over my career progression, I delivered outstanding outcomes while spearheading company branding, leading the end-to-end marketing scope, accelerating partner and alliance ecosystems, and expanding teams globally. I bridge the gap between marketing and sales to eclipse enterprise goals while shaping a forward trajectory that catapults game-changing products in both B2B and B2C landscapes. As a leader, I am empowering, passionate, and dedicated. I garner a tremendous sense of fulfillment when I am able to build those up around me and am consistently seeking out opportunities to mentor other women in technology.AREAS OF EXPERTISE→ Strategic Planning & Execution → Corporate Marketing→ Brand Strategy & Planning→ ROI Based Demand Generation→ Partner & Field Marketing→ Team Building & Leadership → Marketing Analytics & KPIsKEY ACHIEVEMENTS→ Accelerated revenue 3X for Groupware Technology through exceptional execution of results-focused marketing plans and strategic brand placements.→ Championed strategy in partnership with CMO and CFO that increased MDF investment 62% and enhanced partner ecosystem pipeline and revenue. → Founded and mentored world-class teams that transcended global regions and earned multiple promotions and awards to further advance marketing and branding capabilities. AWARDS & CERTIFICATIONS → CRN Women of the Channel (7-Time Recognition) → CRN Solution Provider 80→ President\'s Club Recipient (3-Time Recognition) → Executive Leadership Program | University of California, Berkeley, Haas School of Business → Strategic Communications | George Washington University Columbian College of Arts & Sciences Open to networking and connecting.

Experience

1. Chief Marketing Officer

   Myriad360

   Jan 2025 — Present · NY, US

Education

• California State University, Monterey Bay

  BA Communications, Mass Communication/Media Studies

  2002 — 2004

Skills

• Marketing
• Lead Generation
• Social Media
• Management
• Crm
• Sales
• Strategy
• Business Development
• Email Marketing
• Account Management
• Social Networking
• Marketing Strategy
• Advertising
• Social Media Marketing
• Strategic Planning
• Customer Service
• Marketing Communications
• Brand Development
• Strategic Partnerships
• Market Research
• Public Relations
• Product Marketing
• Bookkeeping
• Online Marketing
• Newsletters
• Product Development
• Ppc
• Advertising Management
• Analytics
• Coordination
• Copywriting
• Marketing Research
• Microsoft Office
• Office Management
• Event Management
• Trade Shows
• Digital Marketing
• Online Advertising
• Events
• Facebook