Samar Irshad Sethi
Senior Product Marketing Manager @Unilock
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WORK HISTORY
Senior Product Marketing Manager @Unilock
US
EDUCATION
Institute of Business Administration
M.B.A, Marketing
Duke University - The Fuqua School of Business
Post graduate certificate in Digital Media and Marketing
University of Toronto - Rotman School of Management
Initiative for Women in Business
Institute of Business Administration
B.B.A, Marketing & Management Information Systems
Tsinghua University
MIT Sloan-Tsinghua SEM International MBA in Beijing - On Exchange, International Business
SKILLS
ABOUT SAMAR IRSHAD SETHI
Award winning CPG marketer and business leader with 15 years of progressive brand and innovation experience, unlocking the talents of teams across N. America and Asia. I have launched, accelerated and turned around brands and product categories in diverse Colgate Palmolive businesses including Oral care, Home care and Personal care. My rich exposure stretches from brand building to brand development, P&L management and establishing retail/sourcing channels.Marketing campaigns developed under my leadership have won awards for being the best in category and being campaigns for \'good\'. My strength lies in understanding and harnessing my teams to set and then execute the right strategy, delivering both top and bottom-line growth.I am an explorer at heart and thrive on new experiences and meaningful conversations with new people. When time permits, I love curling up with a new book either solo or with my kids and sampling new cuisines with my family of explorers.
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